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RadioAsia2011 Conference (RAC2011) addresses on-going developments in radio broadcasting content and services while highlighting the near future opportunities and challenges. RA2011 will focus on the how these advances will become instrumental in shaping radio as a global medium of choice for mass audiences, as also for niche audiences.

Conference Structure

The event comprises three workshops, addressing current subjects of a practical nature.

Commencing with a special opening session, the conference will have 11-sessions covering two and a half days.

Conference Issues

Building on the new multi-platform radio for global audiences, the conference will explore related issues in programming, marketing, regulatory policies, and audience strategies, bringing together different ideas and experiences on

· future role of radio as a global medium;

· paradigm shift in content programming, keeping in view interactivity as well,

· the need for a healthy mix of public and commercial radio for serving the needs of the traditional and new audiences and laying the foundation of a

· sustainable and viable future for radio globally

· the impact of technical advancements on content and services in the age of convergence